Building a strong internet marketing strategy is one of the most cost-effective and measurable methods of promoting your business and attracting more customers. Small business owners must know, understand and apply themselves to mastering doing business online for the long-term well-being of their business.
A strong online presence will attract new inquiries and new customers to your business and present more opportunities for business growth than you can imagine.
Compared to the rest of the world, Australia currently lags well behind in the take-up of small businesses focused on building businesses online. Businesses that embrace internet marketing will benefit greatly while those that don’t will wonder where business has disappeared to.
Here are some straightforward ways you can use to grow your business online:
Build your profile using a well structured and researched website, a Facebook business page, and a Google+ business page plus the ability to syndicate your content widely.
Add your business to as many online business directories as possible such as listed here and there are many more:
Search Engines to Build Traffic
Search engines such as Yahoo, Bing, and Google index websites on the internet so that people searching for your keyword phrases can find relevant websites to solve their problems or provide them with information. To get as many people looking at your website as possible, you can leverage cheap advertising to your benefit. The only spend on your part understands how search engine optimization [SEO] works, or just hiring content writers to update your blog regularly with search engine optimized content.
Get the Buzz by using a crisp website
You can get more clients to visit your site, share content from your website or refer others to it by the layout and design that you adopt. Adopting a crisp, responsive design that is optimized for viewing on every device. This is essential from the design to the content that is available for clients and the availability of the website every time the users requests it.
Use Customer reviews and forums
Customer reviews and forums remain one of the most compelling forms of word of mouth marketing online. Finding loyal customers to give strong reviews about the products or services you offer can help to build a business reputation and create buzz. You might like to consider establishing a blog or discussion forum and allowing customers to post comments and reviews.
Finally, use Social Media and Paid Advertising
Paid advertising on social media and advertising platforms such as AdSense provide entrepreneurs with tools to measure their online advertising impact. This is done by creating highly targeted adverts that address your ideal customers by focusing on the right geographic area, niche, age, gender and even spending patterns online.
There is a great deal to learn about internet marketing, and there is a mountain of good information and training at little cost to train and educate business owners available from the internet.
Business Advice Perth has direct hands-on experience with Word Press, SEO, page ranking with Google, Yahoo and Bing, high-speed web hosting and many other aspects involved in creating websites and lead generation.
In fact, we as so confident and committed to driving our internet marketing we now employ our in-house web development team.