As part of World
Intellectual Property Day 2011 celebration, Tony Wheeler, founder of Lonely
Planet was invited to talk with small business about the importance of IP
protection and the way strategic use of IP can help to build a global brand.
Tony speaks about the history of the Lonely Planet brand - how he met his
partner Maureen in the 70s, how they founded a small Melbourne-based company
and used their own travel experiences to develop what is now internationally
referred to as 'The Bible' for tourists.
In a life filled with travel, Tony's got a million stories and he shares some
of the adventures he's had along the way.
http://www.youtube.com/watch/?v=Fx2rOxA_NOQ
 I want to be able to understand what the numbers mean to my business. |
 We keep getting conflicting advice. We just need the facts. |
 I just don't have the time to cope with all the paperwork. |
Tony Wheeler, founder of Lonely Planet, talks about Intellectual Property (IP)
Chris Gray - Thursday, June 23, 2011
1
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